MIACO Media Inc. willl offer a Free 20 Minute Phone
Consultation.
If further information is required such as current rate info, schedule building or any
additional information which requires time to gather a $99 fee will be charged.
This can be paid On Line. If media is purchased within one month this fee will be used
toward your advertising buy. If not…… then you just paid for some very valuable
information and for picking The Cable Girl’s most talented and creative minds. Serious
Inquires Only Please.
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Serious Inquiries Only
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TheCable Girl is
ready to help you if:
- Your product or service can be
presented utilizing the sound, sight and color
of a television commercial to reach a mass
audience, such as a metropolitan area or
national television audience.
- Your business has a minimum
budget of $5,000 to commit toward the purchase
of television media and a serious television
advertising campaign. Contracts under $5,000
dollars are billed a 15% service fee.
- Please be advised television
does not work instantly and takes reach,
frequency and consistency. A viewer must
see a commercial a minimum of three times in
order to create an impression. Plan to
commit to a television campaign of at least 13
weeks. I will not accept short commercial
air schedules lacking frequency or the duration
necessary for an effective television
campaign.
- Your
business has an already existing commercial
to air, or a budget of $2,000 to $3,000
dollars toward the production of a
professionally produced
commercial.
- Your
business has established channels for which
customers can respond and be able to
purchase your product or service via,
walk-up, phone orders, web site, mail
response.
- Your
commercial must meet the approval of The
Cable Girl and the Networks of which it will
air. In others words The Cable Girl will not
air a commercial which she deems ineffective
or of inappropriate
content.
- Unfortunately the Cable
Girl can not assist with business plans or
research projects.
- All Direct Response Advertising
is Cash In Advance. Pre-Payment is required to
air commercials. This is an industry
requirement for all Direct Response Advertising.
- All commercials must meet
Network approval prior to air.
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Frequently Asked Questions |
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What does it
cost?
The rates vary
by:
• Number of households you are reaching
• Networks you are advertising on
• Day parts (time of day)
• Markets you are located in
- prices can vary
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Recommended Reading |
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Effective
Cable TV Advertising by Dale
Carson
Positioning by
Reis & Trout
Marketing Warfare
by Reis & Trout
Differentiate or
Die by Jack Trout
Outrageous! by T.
Scott Gross
The Pursuit of Wow
by Tom Peters
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MIACO Media Agency of
Record
(PDF file requires the free Adobe Acrobat Reader to open. Available at Adobe.com)
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